The Los Angeles Commercial Realty Association (LACRA) proudly announces the return of its signature philanthropic event, the 38th Annual Broker Challenge, benefiting Family Service of Santa Monica (FSSM), a division of Vista Del Mar Child and Family Services. This year’s event carries added significance as it mobilizes the commercial real estate community to support families deeply affected by the recent Palisades and Altadena Fires.

Set at a private beach club in Santa Monica, the Broker Challenge brings together hundreds of commercial real estate professionals for a full day of spirited team sports, culminating in the beloved “Sunset Beach Bash”. More than a day of fun, the event raises critical funds for FSSM’s mental health programs serving children, adults, and families facing emotional, social, and economic hardship.

In recent months, that need has grown exponentially. The Palisades and Altadena Fires displaced families overnight—many from within the commercial real estate community itself. In response, Family Service clinicians deployed immediately to recovery hubs like the Malibu Boys & Girls Club at Thirdspace, offering trauma-informed care, crisis counseling, and support for children re-enrolling in schools through collaboration with the Santa Monica-Malibu Unified School District. These rapid interventions are only possible thanks to community-backed events like the Broker Challenge.

Together with Vista Del Mar, Family Service of Santa Monica is marking 96 years of continuous service to the greater Los Angeles community. LACRA invites the public to join in this legacy of giving by sponsoring the event, forming a team, or making a donation to ensure families in crisis receive the care they need.